culinaryworld

ZWILLING J.A. HENCKELS – OUR MISSION
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OUR ORIGINS
Our Mission

From cutlery specialists to modern kitchen living

In the 20th century, ZWILLING grew as a niche specialist for cutlery products, in particular through the expansion of markets and sales channels as well as through the internationalization of the business.

At the end of the 1990s, ZWILLING decided to expand its business sector to offer a wide range of products that met the demand for premium products in the “Cooking & Preparation” segment. Growth was achieved in particular through cookware, with critical mass generated in retail resulting in the reduction in the dependence on knives. The “modern kitchen living” strategy was born.

THE NEW ZWILLING MISSION
The new mission

"Inspiring the culinary world"

The digitalization has changed consumer habits and retail. But it also offers opportunities for us: We can get even closer to the end customer and expand the business areas in a meaningful way.

THE FILM TO ZWILLING MISSION
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